About Us

Audrey Ward - Daisy's Needlepoint Kits Founder and Designer.
I'm Audrey, a lifelong needlepoint enthusiast based in New York and the founder of Daisy's Needlepoint Kits. I started my company to bridge the gap between traditional needlepoint and modern aesthetics, focusing on bold, geometric, and vibrant designs.

At Daisy's Needlepoint Kits, my mission is to create thought-provoking designs that encourage imagination by blending the modern with the vintage. I am committed to producing exciting pieces that fit any environment and inspire creativity in others.

David Licata - Content Creator
Hi, I'm David. It's my pleasure to create the videos, animations and take most of the photos for Daisy's Needlepoint Kits.
I'm a filmmaker and a writer. My latest film was a feature documentary called A Life's Work, released by First Run Features and available on Amazon Prime, Apple TV, OVID TV, Kanopy and others. I'm currently making a short documentary about a luthier.
I'm also married to Audrey Ward.

Johnny - Overlord
Johnny oversees everything David and Audrey do, making sure it's on the up-and-up and up to snuff.


A word from the founder of Daisy's Needlepoint Kits, Audrey Ward.